A $250,000 Racial Equality Marketing Program

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Sponsored By

Ideabar, A Cox Enterprises Company

Because Ideabar changes minds + moves markets for brands we believe in

Thank you, voters! You voted over 10,000 times for organizations whose work advances racial equality by addressing systemic discrimination. The 10 finalists below are one step closer to being awarded $250,000 of in-kind services from Ideabar, a Cox Enterprises company. The purpose of Empowering Equality is to provide marketing support to one Atlanta organization whose work advances racial equality by addressing systemic discrimination. Follow us on Facebook, Instagram, Twitter, and Linkedin and stay tuned as we announce the final selection in December!

Atlanta Wealth Building Initiative

Atlanta Wealth Building Initiative

Atlanta Wealth Building Initiative’s (AWBI) mission is to actively reimagine economic realities to produce an opportunity-rich future for all. AWBI advances community wealth building strategies through thought leadership, movement building, and new systems and structures of capital to challenge systemic bias and close the racial wealth gap.

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Boys and Girls Clubs of Metro Atlanta

Boys & Girls Club of Metro Atlanta

Boys & Girls Clubs of Metro Atlanta works to positively impact the lives of kids and teens by providing a safe, positive, and engaging environment and programs that prepare and inspire them to achieve Great Futures.

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Cristo Rey Atlanta Jesuit High School

Cristo Rey Atlanta Jesuit High School

Cristo Rey Atlanta Jesuit High School educates young men and women by combining rigorous college preparatory academics with a work-study internship program that provides valuable, real-world work experience. This powerful and innovative approach sets students apart and equips them with knowledge, character and skill to excel in the classroom, workplace and life.

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Cxmmunity

Cxmmunity

Cxmmunity, pronounced “Community,” is committed to increasing minority youth participation in the esports and video game industry by ensuring that underserved k-12 institutions and HBCU students are developing skills within STEM and business-management so that there are equal opportunities as new jobs and professions are being created.

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National Center for Civil and Human Rights

National Center for Civil & Human Rights

The Center is a cultural hub that connects the American civil rights movement to today's human rights advocacy, locally and globally. In March 2020, the Campaign for Equal Dignity launched in response to the epidemics - one a virus, the other manufactured - and civil rights challenges facing our country.

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Partnership for Southern Equity

Partnership for Southern Equity

The Partnership for Southern Equity (PSE) is an Atlanta-based nonprofit that advances policies and institutional actions that promote racial equity and shared prosperity for all in the growth of metropolitan Atlanta and the American South. Through forums, research, and organizing efforts, PSE brings together the regional community to lift up and encourage just, sustainable, and civic practices for balanced growth and opportunity.

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The King Center

The King Center

The Martin Luther King Jr. Center for Nonviolent Social Change (The King Center) is a 501(c)3 organization established in 1968 by Mrs. Coretta Scott King and serves as the official living memorial and programmatic nonprofit organization committed to educating the world on the life, legacy, and teachings of Dr. Martin Luther King, Jr. The King Center serves to inspire new generations to carry forward his unfinished work, strengthen causes and empower change makers who are continuing his efforts today.

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Urban League of Greater Atlanta

Urban League of Greater Atlanta

The Urban League of Greater Atlanta is a dedicated, person-to-person organization invested in the economic success of African Americans, coaching them to a better life.

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West Atlanta Watershed Alliance

West Atlanta Watershed Alliance

The West Atlanta Watershed Alliance is a community-based, environmental justice organization that improves the quality of life in Atlanta’s Proctor, Utoy, and Sandy Creek Watersheds by protecting, preserving and restoring our natural resources. WAWA gets results for West Atlanta Communities through organizing, advancing equity, education, community science, and watershed stewardship.

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YWCA of Greater Atlanta

YWCA of Greater Atlanta

YWCA of Greater Atlanta is on a mission to eliminate racism and empower women. It has been a voice for change for women and families since 1902. We mobilize diverse groups of women leaders to identify community problems, advocate for solutions, and create equity.

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Judges Panel

Following the community vote taking place November 2 - 16, all 10 Finalists' official entries will be reviewed and scored by a panel of judges from across Cox Enterprises, Ideabar's corporate parent company. These scores will be combined with the results of the community vote, as well as scoring by Ideabar employees, to determine the organization that will be awarded $250,0000 of in-kind marketing services. The final selection will be announced in December and services will begin in January 2021.

Richard Cox

Senior Vice President and Chief Information Officer - Cox Enterprises

Lauren Gibel

New Business Growth Management - Cox Communications

Sujata Gosalia

Executive Vice President and Chief Strategy Officer - Cox Communications

Bala Sundaramoorthy

Vice President and General Manager - The Atlanta Journal-Constitution

2020 Winner: Chattahoochee Riverkeeper

Chattahoochee Riverkeeper, a  metro Atlanta nonprofit, has won $250,000 of in-kind marketing services through “Green for Good: Environmental Change,” an environmental marketing challenge sponsored by Ideabar, a Cox Enterprises company. By telling a compelling story about how it is positively impacting the environment and its community, Chattahoochee Riverkeeper has been awarded in-kind marketing services, which could include research, branding and logo development, a creative advertising campaign, collateral design and website development.

2019 Winner: Loggerhead Marinelife Center

Loggerhead Marinelife Center is a leading authority locally and internationally in ocean conservation via sea turtle research, rehabilitation and educational programs. Their world-renowned sea turtle hospital is one of the leading facilities in the world and a prime resource for sea turtle rehabilitation.

Frequently Asked Questions

Who is eligible to enter?

Any 501c3 nonprofit registered in the metropolitan Atlanta, GA area as defined by the Metro Atlanta Chamber.

How and when do I enter?

Entries will be accepted via this landing page from August 15 – September 30, 2020. We will only accept entries uploaded through this landing page. No late or early entries will be accepted.

What do I need to submit for my entry to be valid?

Please reference official rules for further details. Upload one (1) singular PDF document with the following:

  • Up to 500 word essay: how does your nonprofit advances racial equality and social justice to create a more equitable society by addressing systemic racial discrimination in areas such as education, employment, criminal justice, the environment, healthcare, voting, etc.
  • In one page or less, What would your nonprofit do with $250,000 in Ideabar marketing services?
  • Include written testimonials that talk about the positive environmental change your nonprofit champions
  • A copy of your most recent IRS Form 990
  • Total, combined percentage of executive leadership team and board of directors (if applicable) who are any of the racial/ethnic minorities included in the official rules*

How will I know if I am a finalist?

You will be notified via email around October 15, 2020 with a list of the top finalists.

How many finalists will be chosen?

Up to 10 finalists will be chosen.

How will the finalists and winners be chosen?

A score based on evaluations by Ideabar employees, a panel of official judges, and an online community vote will determine the final winner.

What criteria will be used to judge the entries?

  • Advances racial equality and social justice to create a more equitable society by addressing systemic racial discrimination in areas such as education, employment, criminal justice, the environment, healthcare, voting, etc. (33.4%)
  • Articulates a powerful story of how the organization advances racial justice and social justice that can be amplified through the Contest’s in-kind marketing services provided as the Prize (33.3%)
  • Is led by a racially/ethnically diverse executive leadership team and/or board (33.3%)

When will the winner be announced?

On or around December 1, 2020.